Ross McClenahan

Ross McClenahan

Ross McClenahan is co-owner and Lead Developer at Tree Top Web Design, a Santa Cruz Web Design firm.

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Tree Top Web Design Accessibility StatementDate: 04-Mar-2020

Effective March 3, 2020.

We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.

To fulfill this promise, we aim to adhere as closely as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content more accessible to people with a wide array of disabilities. Complying with those guidelines helps us provide a site that is accessible to all people, from the blind to the motor impaired.

This website utilizes various technologies all meant to make it more accessible. We utilize an interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs. This interface replaces the conventional approach to accessibility in which all users are presented with the same diminished interface or design.

Here are some of the interface’s capabilities:

  1. Font adjustments- users can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more.
  2. Color adjustments- users can select various color contrast profiles such as light, dark, inverted and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.
  3. Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs and CSS flashing transitions.
  4. Content highlighting – users can choose to emphasize important elements such as links and titles. They can also choose to highlight focused or hovered elements only.
  5. Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly.
  6. Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.
  7. Additional functions  we provide users the option to change cursor color and size, use a printing mode, enable a virtual keyboard and many other functions.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level every 24 hours. This AI engine remediates the website’s HTML issues and orients the functionality and behavior of the site for screen readers used by the visually impaired, and keyboard functions used by individuals with motor impairments.

We utilize AI for the following accessibility components:

  1. Screen-reader optimization: The AI runs in the background and learns the website’s components from top to bottom, thereby providing screen-readers with meaningful data using the ARIA set of attributes. For example, it will provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. 

    Additionally, the AI scans all of the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn adjustments on as soon as they enter the website.

  2. Keyboard navigation optimization: The AI adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website fully operable by a keyboard. This includes the ability to navigate the entire site using the TAB and SHIFT+TAB keys, operate dropdowns with the arrow keys, close them with ESC, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.

    Additionally, keyboard users will find quick-navigation and content-skip menus (available at any time by clicking Alt+1). The AI will also handle triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.

Browser and Assistive Technology Compatibility:

We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including: Google Chrome, Mozilla Firefox, Apple Safari, Opera, Microsoft Edge and I.E 11 or above, JAWS and NVDA (screen readers), both for Windows and for MAC users. This website is operable using other platforms as well, though we are not officially supporting them and recommend users to utilize the aforementioned systems.

Notes, Comments, and Feedback:

Despite our very best efforts to allow anybody to adjust the website to their needs, it is possible that there will still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are constantly improving the accessibility interface, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, at all times, and in accordance with technological advancements.

If you’ve discovered a malfunction, if you find any aspect of the interface difficult to use, or if you have ideas for improvement, we’ll be happy to hear from you. Simply click on the “Feedback” button at the bottom of the interface, and fill out the feedback form. Alternatively, you can send an email to our web accessibility team at . If you wish to speak with the website owner directly, please email the above-mentioned address (we do not publish this information due to data collection and misuse conducted by spambots).

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https as google raking signal tnGoogle recently announced it has started to use HTTPS as a ranking signal in order to “make the Internet safer more broadly.” HTTPS is a language code that secures the information being passed back and forth between web servers and clients.

Many websites are accessed by HTTP, which means that these websites are talking to your browser using the regular 'unsecure' language. In other words, it is possible for someone to "eavesdrop" on your computer's conversation with these websites that are served via HTTP. This is why you would never want to enter personal or financial information into a website unless you notice that the web address begins with https://.

Ross and the TTWD team do a great job with website design, SEO, and ongoing maintenance of a professional website. My firm has a 5+ year working relationship with TTWD and have been extremely satisfied with their work, responsiveness, and overall customer service. I highly recommend Ross and the TTWD team!

I've dealt with quite a few web designers. Ross & the crew at Tree Top Web Design are, quite simply, as good as it gets. For our conservation non-profit, discovering their swift, responsive and always tasteful service has been a lot like winning the lottery. We look forward to many, many years with Tree Top.

For this year’s Firecracker 10K/5K/1K, we asked Ross from Tree Top Web Design to completely redesign our website. The results were spectacular. The website is elegant, easy to navigate and jumps out at the reader, encouraging active participation and feedback. After Ross’s redesign, the site is a joy to access. It includes videos and pictures of this year’s (and previous year’s) races in a wonderfully integrated whole. And, best of all, this year’s race set an all time record for participation and revenues. The website redesign was a primary reason for the new record. THANKS ROSS!

As a business owner, my goal was to find someone to create a web site that was contemporary, easy to use and attractive. I wanted to add intuitive features that would allow my customers to easily find us and learn about our services. Tree Top Web Design has accomplished that objective in spades and I’m very pleased with the result. We’re already receiving compliments about the look of our new site.

Ross and Tree Top Web Design are great partners in our internet business. His company is quick and responsive. Ross keeps my company advised and current about our online needs so we don't have to worry about it. We have several websites and Ross and his team keep all the balls in the air very well. I can strongly recommend Ross and Tree Top Web Design.

Tree Top Web Design is the best! They continue to exceed our expectations and have proven our customers enjoy reading our special offers from the Santa Cruz Travel, Inc. website. I highly recommend Tree Top Web Design to all business owners!

Can't say enough great stuff about Ross and TTWD. We've worked together for years after TTWD built the first website for my wife's jewelry business. He's very responsive to requests and always open to feedback. I think among the many outstanding qualities of TTWD (e.g., masters of web design with super creative use of imagery and layout) their deep operational understanding of business processes allows them to design web solutions that truly add value, not just a pretty pictures, to a company's presence.

Jon & Jill Winston

We told Ross how we wanted our website to look and he nailed it. The comments we get from our fans are nothing but positive and complimentary. Most importantly, our business is growing each week. We could not be happier working with Tree Top Web Design.

I love my website! It does EVERYTHING I wanted in a professional site. I get to show my skill set. It acts as a portfolio. The format and background makes it feel like a coffee table book. The blog serves multiple functions by giving me a forum, satiating my need to blog, educating the public, and building my website. The online estimating form has work extremely well for web savvy potential clients to get me critical information in a pre-meeting. Thank you Ross!

Thank you for helping us celebrate our 25th year in business by creating a wonderful new website. Working with Tree Top Web Design has been a very positive experience. Your staff are clear in their communication, creative and extremely knowledgeable. We consider Tree Top Web Design to be an expert in the field and would highly recommend your services to anyone. We appreciate your support in making a part of our marketing strategy so successful!

We have used Ross and Tree Top Web Design to create and manage our online presence. Ross is fantastic… he gets it! I really appreciate how he works to understand our business... and then provide online solutions. The finished work is always spot on. We will continue to use Tree Top Web Design and I would recommend them to anyone looking to improve their website and digital needs.

First, let me say that I am so happy we partnered with Tree Top Web Design! For years we had tried to get our firm's website and online presence up-to-date utilizing our in-house resources with limited success. After working with Tree Top Web Design we now have a website and online portfolio that captures the true essence of our firm. It was wonderful working with your team. You were very professional, listened AND delivered! Thank you very much.

Ross has taken into account all the various web page requests that I had accumulated over time and implemented them into a seamless web page presentation. The best part is that we are still monitoring and updating as we go. I have had many positive comments from customers, and even my competition about this web page. Kudos to Ross, and Tree Top Web Design!

Tree Top Web Design is always quick to respond to support requests. They were able to help us develop an online entry system that that helped our business eliminate a lot of paper handling.

Working with Ross and Tree Top Web Design has been great. He is creative and responsive to our needs. He took the time to train us on how to maintain our website on our own and is available to lend a hand when we need help.

Tree Top Web Design is a fabulous company to work with and I highly recommend their services. They quickly understood the complexities and nuances of our needs, offered creative solutions, and designed a very user-friendly online registration system for our various programs. Tree Top Web Design is quick to respond, professional, and easy to work with.

Tree Top Web Design did a fantastic job for us in redesigning our outdated website. The site they created has a fresh new look and is much easier to update and manage from our side. Their understanding of online marketing and search engine optimization helped us immensely to maximize our investment and realize immediate results.

I would highly recommend Ross and his team. I selected his proposal due to how comprehensive it was and his overall professional manner. Throughout our project, this level of professionalism remained and he met and exceeded all of our expectations. In fact, Ross met every deadline which is absolutely contrary to my experience with other local website design companies. Thanks for the hard work Tree Top Web Design and for our excellent website!

As the owner of the Santa Cruz/Aptos Optometric Centers and Spex Eyewear, I would like to thank Ross at Tree Top Design for the exceptional work on our new website. Ross and his team are professional, creative, accommodating and exceeded our expectations. We are very proud of our practice's new website. Thank you.

Tree Top Web Design did a GREAT job setting up my law practice's website. Super responsive, very helpful, always great suggestions. Whenever there's a problem, they get it FIXED. Very happy with TTWD.

It was a great pleasure to work with Tree Top Web Design. Ross immediately grasped what type of site our company envisioned and delivered an extremely satisfying website in the promised time frame. Ross was very quick and patient in responding to all our questions and last-minute changes.

Ross and Tree Top Web Design make creating a website seem easy! Ross listened to all our desires and expectations for an event website and created something that looks good, is easy to use as well as easy to maintain and update. He patiently answers questions, responds quickly and is a friendly, positive businessman. We are very happy with Tree Top Web Design.

Ross and Tree Top Web Design did an incredible job building our company's website. Ross took the time to listen to our needs, and went above and beyond to make sure everything was perfect. He has truly been a pleasure to work with and we plan on using their company for many more projects in the future.

Ross at Tree Top Web Design does an AMAZING job for our club's websites! They are fun, interactive, up to date and include all the necessary stuff to get your info out there and projects on the move! Ross is super approachable, fun and easy to work with, and we are extremely satisfied and grateful for his talents!

It was such a pleasure to work with Tree Top Web Design and their dynamic team. The individual design time spent with our staff to get our website just right was impressive and it was obvious that Ross wanted us to be very satisfied with our new website - which we are. In addition, they were timely, professional and accommodating. I would highly recommend Tree Top Web Design to any business or individual seeking a website developer.


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