March 16, 2015

Inn At Pasatiempo

Written by
Inn At Pasatiempo

Inn At Pasatiempo

  Hotel Property Website

  Online Booking Engine Integration

  Manages Both Hotel & Event Business

  Responsive/ Mobile Friendly



The Inn At Pasatiempo was exploring ways to drive more traffic to their Santa Cruz website and place higher in local search results. Their previous SEO and website maintenance company had made efforts in this direction but was missing the mark. After some in-depth SEO research and analysis of their current website Tree Top Wed Design developed a new online marketing strategy for their hotel along with a set of milestones to measure success.

 The online marketing strategy included a newly redesigned website that better matched the look and feel of their recently remodeled property. Focus was placed on the mobile website experience and mobile search results by utilizing a responsive website design framework. The entire website, review sites and partner inventory sites were optimized for high traffic keywords and terms based on Google search data. Additional programs were also put in place to help build relationships with current and future guests and to encourage positive online reviews. Their new site also integrates with their hotel booking engine for a seamless user experience.

We are happy the Inn At Pasatiempo selected Tree Top Web Design as their Santa Cruz Web Design partner.

Ross McClenahan

Ross McClenahan is co-owner and Lead Developer at Tree Top Web Design, a Santa Cruz Web Design firm. |