June 30, 2010

Santa Cruz Firecracker 10k

Written by

Santa Cruz Firecracker 10k


  Event Management Site

  Participant Registration

  Event Promotion

  Social Media Advertising



The Santa Cruz Firecracker 10K is an annual fundraiser put on by the Santa Cruz Sunrise Rotary Club to raise money for community service projects such 2nd Harvest Food Bank and Cabrillo Music Festival and also supports local Santa Cruz high school extracurricular programs including sports and art programs.

The event organizers had two main goals in developing a website for the race including online participant registration and increasing participation in the race.  We launched www.santacruzfirecracker10k.org, three months prior to the race and included online registration as well as numerous videos and pictures from years past.  We also integrated the site with a Facebook event page and were able to offer the sponsors of the event advertising on the site.  We are happy to say the event was a huge success with participation up nearly 19% and a strong online following of participants who posted their own pictures and comments on their experience in the race.  Look for the 2013 Firecracker 10K to be an even bigger success!


The website was redesigned using a responsive framework in May 2013 making it accessible across all portable and mobile devices.

Ross McClenahan

Ross McClenahan is co-owner and Lead Developer at Tree Top Web Design, a Santa Cruz Web Design firm.

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