As with many companies they use an industry specific CMS in order to provide clients with the ability to access, in real time, thousands of cruises, tours, and airfare specials. This makes sense and is a must for some industries. However, their native CMS is fairly limited when it comes to adding custom trips and tours.
Our solution? Create a subdomain with a more flexible structure allowing Santa Cruz Travel to showcase their exclusive tours in an aesthetically pleasing and more functional way while cross linking the two sites thereby preserving their domain authority.
The new travel specials site is also used as a landing page for print and web advertising campaigns. An integrated RSVP system was also put in place helping Santa Cruz Travel estimate how many people will attend their various tour informational sessions and promotes the “Think Local First” campaign here in Santa Cruz.
If you need assistance with travel, airfare, or lodging be sure to contact Scott Pinheiro at Santa Cruz Travel. If you are looking for a Santa Cruz web design partner contact us at Tree Top Web Design for a free and friendly conversation about your specific project goals and needs.