June 28, 2012

Santa Cruz Travel Special Group Departures

Written by
Santa Cruz Travel Specials

Santa Cruz Travel Specials


  Website for Special Group Departures

  Landing Pages for Media Campaigns

  RSVP System for Trip Info Seminars

  Highlighting Local Business Partners



Tree Top Web Design is extremely proud to have been selected as the Santa Cruz Web Design firm of choice for another well-known local business with deep roots in the local community. Santa Cruz Travel was looking for a way to showcase and promote their exclusive group travel tour specials while still working within the boundaries of their main travel website.

As with many companies they use an industry specific CMS in order to provide clients with the ability to access, in real time, thousands of cruises, tours, and airfare specials. This makes sense and is a must for some industries. However, their native CMS is fairly limited when it comes to adding custom trips and tours.

Our solution? Create a subdomain with a more flexible structure allowing Santa Cruz Travel to showcase their exclusive tours in an aesthetically pleasing and more functional way while cross linking the two sites thereby preserving their domain authority.

The new travel specials site is also used as a landing page for print and web advertising campaigns. An integrated RSVP system was also put in place helping Santa Cruz Travel estimate how many people will attend their various tour informational sessions and promotes the “Think Local First” campaign here in Santa Cruz.

If you need assistance with travel, airfare, or lodging be sure to contact Scott Pinheiro at Santa Cruz Travel. If you are looking for a Santa Cruz web design partner contact us at Tree Top Web Design for a free and friendly conversation about your specific project goals and needs.

Ross McClenahan

Ross McClenahan is co-owner and Lead Developer at Tree Top Web Design, a Santa Cruz Web Design firm.

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